Design Collective NY, Inc. – Promoting Your Fashion Brand: Email Marketing

Although there are many traditional and non-traditional ways to promote your fashion brand, email marketing is a powerful and beneficial way to increase brand awareness and potential sales. It is a low-cost way to get the word out and is especially good for startup brands as well as those that are well-established.


Communicating effectively with customers is an important part of your marketing strategy. For this to be effective though, you need to spend time building quality lists at the beginning. Some services can sell you lists of potential customers but in many cases these lists are worthless as they do not contain customers that would be a part of your target market.


You need to research to find out who your customers are, where they shop, and what they are looking for. You can then develop relationships with complementary brands in order to access their customer base or build yours from scratch.

You also need to offer incentives to get potential customers to buy from you. These incentives can be included in your email communications. You want to inform and educate customers about your brand and give them reasons to buy from you. Email marketing also enables you to build a relationship with your customers and gives them reasons to trust you.


Ensure that your communications are clear, visually appealing, and show the personality of your brand. Keep your logo, communication style, and setup consistent to get the best results.

We offer a variety of project-based, retainer, and one-time consulting options to help you effectively develop and grow your business, and to help you better communicate your marketing messages to the public. We work to help promote your brand both online and offline.

For more information about our services or how we can help you, please contact us.

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By Belinda Antwi for