Design Collective NY, Inc. – Event Marketing and Sponsorship

Event marketing and sponsorship is an excellent strategy to gain exposure for your product or brand. It allows you to build brand recognition and awareness among a specific target audience.


It puts your business in the spotlight and enables you to gain credibility. By prominently displaying your products and marketing materials at the event, the attendees can find out more about your business, which can lead to increased sales and interest for you. Sponsorship brings the right people to you, rather than you having to go out and find them.

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This strategy also enables you to generate new business leads and contacts. Collaborating with fellow sponsors enables you to form new partnerships with businesses that share the same target market as you. These partnerships can make your products more attractive to potential customers and may enable you to draw more customers than if you were working alone.

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Giving away product samples at the event is a brilliant way to garner more attention from attendees. For example, at fashion events, you can add some samples of your product or brand and or marketing materials to the goodie bags that are given away at the event. Giving away samples and giveaway prizes can help turn attendees into new customers. Your logo and information about your brand can also be added to the show booklets and on signage at the event.

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Event sponsorship is a cost-effective way to market your business in contrast to traditional advertising, which can be much more expensive. Sponsorship can be a better investment in the long run and may garner you a better return on your investment than traditional advertising can.

For more information please contact us

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By Belinda Antwi for